Recognize your ‘Niche’ to become a successful content creator

Indore’s top content creators gather at Prestige Creator Conclave

Indore(Team Newsbuddy): To become a successful content creator, it is essential to identify your own ‘niche’—what you love doing the most. This was stated by renowned television artist Lata Sabharwal while addressing the inaugural session of the Prestige Content Creators Conclave held at the UG Campus of Prestige Institute of Management and Research.
In a conversation with RJ Ayushi, Lata Sabharwal, widely recognized for her roles in popular TV serials like Yeh Rishta Kya Kehlata Hai, Vivah, and the film Prem Ratan Dhan Payo, shared, “Due to the characters we play in serials, people know us by our on-screen names, not our real ones. I became a content creator to establish my own identity. I recognized my interest, my ‘niche,’ and adapted to changing trends with my understanding.”
She revealed that her content creation journey began during the COVID-19 pandemic when she started making fitness videos, a subject she is deeply passionate about. Addressing the youth, she said, “A good start is half the success. Listen to your inner voice and move forward accordingly.”
The conclave drew participation from over 35 popular content creators from Indore, who shared their experiences and insights on the nuances of content creation across various platforms, including blogging, reels, YouTube, and Instagram.
Dr. Davish Jain, Chairman of the Prestige Education Foundation, emphasized the importance of innovation and creativity in the world of content creation. He said, “We are living in an era where a single voice, reel, or idea can influence the entire world. This is not just content; it is the power of creation—an idea that can spread joy, raise awareness, and drive change.”
On this occasion, Dr. Jain, along with chief guest Lata Sabharwal, PIMR Group Director Dr. S.S. Bhakar, and UG Campus Director Colonel S. Raman Iyer, felicitated prominent content creators, including Balaram Dubey (Indori Officials), Nikhil Singh, Saurabh Patel (Indore Explorer), Mahesh Joshi (Indori Mahfil), Vidur Sharma (Indori Reel Gram), and Neeraj Mishra (Indori Janta). A panel discussion featuring notable Indore-based content creators Kunal Patil, Ujjwal Pahwa, Pranav Jain, Pankaj Dixit, and RJ Tathagat was moderated by Avinash Kaur.