Sri Lanka targets Indian tourists with roadshow, aims for 2.5 million visitors 

 Indore(Team Newsbuddy): Sri Lanka’s tourism industry sets its sights on India with a roadshow across three key cities: Indore, Vadodara, and Surat. This targeted campaign aims to attract more Indian tourists by showcasing the diverse experiences Sri Lanka offers, catering to both leisure travelers seeking relaxation and MICE (Meetings, Incentives, Conferences, and Exhibitions) enthusiasts. This strategic move aligns with Sri Lanka’s ambitious goal of welcoming 2.5 million tourists in 2024.

Buoyed by the recent success of exceeding $2 billion in tourism revenue for 2023 and surpassing $1.25 billion in the first four months of 2024, Sri Lanka recognizes India’s potential as a major source market.  Capitalizing on this, they’re not only highlighting the classic allure of beaches, but also promoting the country’s rich cultural heritage, historical sites, and exciting sporting activities. This broader appeal aims to entice Indian travelers seeking a well-rounded vacation experience.

To further incentivize Indian visitors, Sri Lanka has extended visa-free entry and launched a comprehensive “You’ll Come Back for More” global marketing campaign.  This 360-degree approach, coupled with their recent participation in major international travel events and successful hosting of a MICE expo, demonstrates Sri Lanka’s commitment to attracting Indian tourists. With increased flight connectivity from nine Indian cities, Sri Lanka is poised to become a top travel destination for Indian vacationers and business travelers alike.