Designer Harvinder Kaur (Khadi India) on her London Fashion Week Experience

Mumbai: Indian fashion achieved significant global recognition under the visionary leadership of MEDUSA. Recently, MEDUSA enhanced its acclaim through participation in London Fashion Week, in collaboration with Fashion Week and the City. This marked MEDUSA’s second appearance at this prestigious event, with Sonal, the CEO, leading a delegation of nine esteemed Indian designers for both the runway show and exhibition.

Sonal Vig, based in Delhi, has curated over 25 million lifestyle exhibitions under the MEDUSA brand. Additionally, she has ventured into the global market with MEDUSA EXIM, facilitating ethical trading and connecting international buyers with local sellers. MEDUSA’s participation at LFW 2024, alongside these nine exceptional designers, was dedicated to the singular mission of garnering global recognition for Indian craftsmanship. Excerpts from a conversation with Harvinder Kaur (Khadi India).